
“We can be blind to the obvious, and we are also blind to our blindness.”
- Daniel Kahneman
What secret ingredients
behind user behaviors
Over five years of envisioning user experience, he has been passionate about the secret ingredients behind user behaviors and how they weave into a journey. By implementing Design Thinking with human psychology, he provided the organization with user-centric guidance to achieve business goals.
As a UX practitioner,
Research sheds light upon users, reveals unknowns, and discovers opportunities.
Design serves user needs, resolves user pains, and leverages quality of life.
Projects and Process
Domohorn Kiosk
Impress customers with hospitality service and selective design.
UX Process
Adopt the Design Thinking methodology into the UX process









What he can help your business
User Research
Question with “Why” and dive into core issues through proper research methods.
Service Design
Harmonize a convergence of physical and digital experience with interfaces.
Information Architecture
Allow users to access the right information at the right time.
Team Management
Encourage and coach teams to overcome challenges and accomplish target goals.
Interaction Design
Link pieces of information to create a seamless experience.




